We at Jaipur Morni our on a mission to fill this gap between the rich textile heritage of Jaipur and Modern Pattern Products. From design inspiration to finished product, our journey is painstakingly handmade using a blend of old-world craftsmanship & new-age aesthetics. Here’s an inside look at how we bring our unique creations to life.

1. Brand Origins

Our love for Jaipur hand-block printed textiles, their intricate design, and their historical importance led to us creating our brand. These textiles have forever been romanticized within the ethnic wear but here was a golden opportunity to lend them an arm.Our belief was to follow the tradition of converting these fabrics into smart contemporary clothes, enabling them to be worn on multiple occasions from casual outings to aww so special moments.

We aim at saving and rejoicing the textile artistry of Jaipur by making silhouettes that are global yet rooted in culture that speaks to individual aesthetics. It has been the vision of our brand to ensure that we do justice with Jaipur's time-honored craftsmanship in a manner that speaks globally moderating tradition and the latest fashion needs.

2. Mission and Values

Jaipur Morni is a comprehensive overview of Jaipur textile arts for the global audience. We want to show the world the beauty of both handblock and screen print techniques. While hand block printing is more glamorous to customers, given more recognition due consideration to screen printing.

Our main goals are to be fair and respectful to the very talented artisans who make our creations come to life. We are dedicated to making sure that these talented people get the recognition and respect they rightfully deserve. Through the lens of their stories and skills, we are hoping to plant deeper roots for a brand that is not only aesthetically pleasing but also fair — offering more opportunity and dignity in respect to our artisans.

3. Target Audience

Our designs are for women between the ages of 18-65 who require fits that can be worn casually, at work, or socializing. Every piece is tailored to become a wardrobe essential, that can be worn with different looks and for many occasions. The very versatility of these fabrics is what makes our clothes wearable year-round and why they make thoughtful investments for a wardrobe that can be mixed, matched, or maximized.

Our pieces are different because they get people talking. Our clothing is so fun and unique that it always prompts compliments and questions of "Where did you get that? It’s so pretty!” We connect with our customers by engaging in social media, sharing how we see our products work on different people types to represent the all-inclusive vision.

4. Unique Selling Proposition (USP)

We stand apart because we make the best designs at affordable prices. At Dreamy Dress, we think high fashion is within every person's reach, and therefore our utmost priority is to get you all the much-needed fashionable clothing at affordable rates. They are meant to form part of every aspect of life, a sunny day out, brunch or just taking it along for your vacation.

We believe in being affordable without sacrificing style or quality because our clothing should be a wise addition to any wardrobe. In this way, we are able to bring fabulous fashion into the hands of all and that too at an affordable price, since everyone is entitled to look good with some Jaipur Made Textiles.

5. Brand Personality

Jaipur Morni is a quirky and funky design with an elegant twist, hinting at mischief. We are for the audacious, vibrant, and beautiful; we design pieces that stand out on their own yet individually express our customers.

Like our swagger-ish voice — cocky, confident, and with a hint of an attitude. We seek to empower our customers, encouraging them to be their most bold & unapologetic selves by crafting a brand experience that is as warm and welcoming as it uplifting.