Our vision is to become a leading women’s clothing brand in India while leaving a mark globally.An ardent admirer of the indigenous crafts, our brand channelizes its efforts and resources to revive the might of the local artisan, focusing primarily on works that involve handcrafted techniques.
We also strive to be a ‘zero-waste’ company where wemake use of all the leftover fabrics by making various articles out of it such as travel pouches, laptop sleeves, re-usable shopping bags etc.
Our long-term goal is to make styles that have a global appeal and supply garments all over the world whilst providing employment to local artisans, keeping the art alive!
